Defining Brand Identity Before Launching New Channels | with Jess Berman

Jessica Kane Berman, co-owner and CMO of BodyBio, joins Chase Clymer for a behind-the-scenes look at how she helped transform a practitioner-trusted supplement company into a thriving DTC wellness brand. With a deep foundation in science and a fresh approach to brand storytelling, Jess shares how BodyBio is bridging the gap between clinical credibility and everyday accessibility.

Key discussion points in this episode include:

• Evolving a legacy B2B brand into a modern DTC powerhouse
• Balancing paid, organic, and affiliate channels for sustainable growth
• Building trust in wellness through transparency and education
• Navigating dual ecosystems: practitioner relationships and consumer access
• The operational strategies behind scaling without sacrificing integrity